Вебинар состоялся 11 декабря 2020 года в 15:00 по московскому времени

Умная модель оценки стоимости товарного знака  (Разбор отчета об оценке стоимости товарного знака в банкротном деле)

Присоединяйся к нам в соцсетях!

Источники информации, которые мы также используем при определении ставок роялти "методом отраслевых стандартов"

Для того чтобы оставить комментарий —
авторизуйтесь
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Исправленная ссылка на отчет об оценке товарных знаков ООО "ЛВЗ "ОША" - https://old.bankrot.fedresurs.ru/MessageWindow.aspx?ID=399761C54973A12A94C4124615321504
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Вс 04 Сен 2022 • Ответить
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Всем большое спасибо за участие. Буду признателен, если свой отзыв Вы разместите на страничке https://www.facebook.com/kostin.alexander/videos/10224994758957838
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Сб 12 Дек 2020 • Ответить
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Спасибо, Александр!
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Пт 11 Дек 2020 • Ответить
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Добрый день. Есть ли вы у вас собственная база размера роялти?
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Пт 11 Дек 2020 • Ответить
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У каждого оценщика и эксперта есть своя база данных, наработанная за годы. Есть редкие случаи, когда этого не достаточно, или например, когда заказчик настаивает включить в план работ запрос и получение данных по ставкам роялти из международных БД: Royalty Source, Royalty Stat, Royalty Range или аналогичные.

см. также - http://bit.ly/2NDiy80
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Сб 12 Дек 2020
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Ваша модель основана на доходном подходе?
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Пт 11 Дек 2020 • Ответить
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Да, Галина. См. Умная модель оценки товарного знака (фрагмент) https://bit.ly/34nVlPn
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Сб 12 Дек 2020
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Проблема в том, что не всегда предоставлется ретроспективная информация заказчиком. На каком основании тогда строить денежный поток в прогнозном периоде.
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Пт 11 Дек 2020 • Ответить
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Галина, с моей точки зрения у эксперта должно быть несколько способов извлечения информации и несколько методов расчета. Особенно это актуально в судебном споре о нарушении интеллектуальных прав и взыскании компенсации (в данной ситуации ВСЕГДА одна сторона скрывает информацию). Наличие или отсутствие у Эксперта Метода извлечения данных и их обработки (а также их однозначное описание) является решающим фактором. ИМХО.
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Сб 12 Дек 2020
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Перспективно - но Заказчики почему-то считают что оценка ОИС стоит 3 копейки. Печалька
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Пт 11 Дек 2020 • Ответить
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Алексей, за последние пять лет у нас всего один такой случай был - когда клиент обратился по рекомендации, сообщил что он крут и наши услуги должны стоить в 10 раз дешевле. Мы пожелали ему успеха и спорить не стали.

На рынке всегда есть лица, готовые сделать халтуру "за пять копеек", например, к такой халтуре я отношу следующий отчет об оценке товарного знака:

Отчет № 2018/3/ОИС об оценке стоимости товарного знака № 315354 «Услада», товарного знака № 308702 «Услада» и товарного знака № 206328/1 «Услада для души». Заказчик: Конкурсный управляющий ООО «Соковая компания» (ИНН 7801221124), исполнитель: ООО «Эксперткон» (ИНН 7716610200), оценщик - Посыпай Г.П. (ИНН 505500202819, ДСО, реестр.№0783), арбитражный управляющий Рыбкин Вадим Владимирович (ИНН 132607256030). Дата оценки - «28» марта 2018 года. Источник: https://bankrot.fedresurs.ru/MessageWindow.aspx?ID=6D6CDA80DF7C09585B149886672649D9
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Сб 12 Дек 2020
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Обсуждение подобных тем очень полезно.))
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Пт 11 Дек 2020 • Ответить
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Галина, включайтесь. Есть много интересных исследовательских тем, на которых и учишься, и кайфуешь ...
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Сб 12 Дек 2020
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Александр Валерьевич! Огромное спасибо, за Ваше видение ситуации в оценке интеллектуальной собственности.
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Пт 11 Дек 2020 • Ответить
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Алексей, спасибо Вам за активность и участие.
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Сб 12 Дек 2020
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Отчет не действителен. Оценщик - не Оценщик
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Пт 11 Дек 2020 • Ответить
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Замечание к слайду. Ошибка в сумме на величину менее 1% связана с суммированием в программе Excel без учета используемого формата. Любители пересчета на калькуляторе дадут Вам выявленную ошибку. Пишите допущение - расчеты в Excel воспроизведение расчетов на других программых средствах или устройствах может привести к незначительному отклонению результатов
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Пт 11 Дек 2020 • Ответить
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Алексей, посмотрите на листе "156398" в столбце АА : https://yadi.sk/i/nc7lUvBvCkM5og
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Пт 11 Дек 2020
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Если оценщик дал бы одну цифру на все 61 объектов - это было бы полным криминалом?
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Пт 11 Дек 2020 • Ответить
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Да. Удалось
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Пт 11 Дек 2020 • Ответить
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Да, удалось
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